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Ch-1 DQ
Q From the first four stages of the marketing concept’s evolution over the years, describe three with examples. The stages of evolution starts with the production era and has evolved to the triple bottom line era.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Solomon, Marshall & Stuart, 2018). Marketing has undergone an evolution over the years and there are primarily four marketing concepts and orientation.
